The first eatable wall made with the microplants at SIAL PARIS
November 29th, 2008
SIAL is THE World food fair.
They have given us all the liberty with the agency of Annie Ziliani, Novale Next, to set the trends and select the leading products throughout the world and design the stand “Trends & innovations” (stand of 250sqm
approx.).
Among the creations for this event we designed the first eatable wall made with the microplants of Koppert Cress : sakura, shizo, … each day the wall grows and the visitors eat…
We organised as well a demonstration of the French forbidden tomatoes. All the tomatoes which are not on the official French list and therefore forbidden to the market. But at the same time they are part of the French historic gastronomy and have their place on the best restaurant menus such as Lasserre in Paris.
- 4 spaces to display the trends with sented videos.
- Products such as sea urchins and sea anemones cryogenised to preserve the texture.
- Rare wines such as dominio di Bagnoli
- The wine of the Popes since 900.
It also led to the creation of many prospective products which are in the process of entering the market….